(In 2016 Facebook traffic accounted for roughly one-third of our TGP traffic. Today, although our traffic continues to grow our Facebook traffic continues to decline.)
According to a stunning report by Breitbart Tech’s Allum Bokhari, the decline in engagement on Trump’s Facebook cannot be attributed to a drop in posting frequency on the part of Trump.
via Breitbart Tech
“In the 13 days prior to Facebook’s algorithm change (28 Dec – 10 Jan), Trump made 67 posts, with no significant drop in engagement. After the change, Trump posted at roughly the same rate – between 59 and 67 posts in each 13-day period, but was still met with the dramatic decline in engagement seen above,” Breitbart reports.
The changes in the algorithm came following extreme pressure on the platform from Democrats who blame social media for Hillary Clinton’s election loss.
“You’ve created these platforms, and now they’re being misused, and you have to be the ones to do something about it … or we will,” Democrat Senator Dianne Feinstein threatened Facebook prior to their changes.
In contrast, Senators Elizabeth Warren (D-MA) and Bernie Sanders (I-VT) do not appear to have suffered a comparable decline in Facebook engagement, reports Bokhari.
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